Judging Criteria

The Judging Process

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry.

All judges are advanced SEMrush users, and SEMrush will be the primary software which will be used to define the success of the campaign.

In judging process, SEMrush as a company remains neutral and no one from the team takes part in the judging.

All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. Judges will meet to discuss the highest scoring entries and agree the winner for each category.