The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and to give entrants an insight into why a winning entry was chosen.

All judges are advanced SEMrush users, and SEMrush will be the primary software which will be used to define the success of the campaign.

In the judging process, SEMrush as a company remains neutral and no one from the team takes part in the judging.

The panel consisted of industry leaders and experts from Australia, as well as those who have an international presence in the search industry.


Karina Aguilera

Digital Marketing Specialist at Fujitsu General Australia |

Karina is heading up all things digital at Fujitsu General Australia, focusing on launching a brand new website and pioneering social for the brand this year. By growing up in the digital age she has specialised in digital since the beginning of her career. With a passion for growing a brands digital presence and optimising online social conversations, she pushes businesses to achieve their goals through all things digital. Since starting at her current role, she is achieving growing awareness and making noise for what is branded as Australia’s Favourite Air.

Lyndon Barnett

Senior Digital Content and SEO Manager, Vodafone Australia |

Lyndon currently manages digital content and search engine optimisation for Vodafone Australia. He devises content and search strategies that drive online, in-store and over the phone conversions. He has previously worked for Flight Centre, Groupon and the ABC. So far he’s explored 77 countries around the world and he’s currently deciding which country will be his 78th.

Michael Briggs

Head of Acquisition, Canva |

Michael is the Head of Acquisition at design start up Canva. Having recently moved to Australia he was previously involved in the growth team at Skyscanner and headed up their SEO and Content strategy. Having worked across 4 continents and with a range of clients whilst in agencies and now in the start up space he has worked to develop high performing teams focussing on scale and tackling the structural and technical areas to drive growth

Jeremy Brook

Head of Marketing Australia, Deliveroo |

Jeremy has 18 years of experience in digital transformation, design thinking, emerging media, storytelling and creativity. Prior to joining Deliveroo, he was head of creative partnerships for Northern Europe at Google where he worked with Nike, Lego, H&M and Trivago. Previously, he was global lead in digital and media innovation at Heineken in Amsterdam.

Jeff Bullas

CEO, Pty Ltd |

Jeff Bullas is a digital entrepreneur (, author, marketer and international keynote speaker and works with brands to optimize their global digital brand with emerging technologies, content, social media and digital marketing. 

His mission: "Inspire and educate people to win at business and life in a digital world". He has spent most of his career involved with information technologies, telecommunications and the web. Since starting his blog he has educated and inspired over 30 million people to transform their lives and businesses.


Shayna Burns

SEO Lead, Avanade Australia |

Shayna leads the SEO capability at Avanade's Digital Innovation Studio in Melbourne, leveraging 13+ years experience managing SEO programs for brands in retail, tourism, FMCG and non-profits in North America and Australia. She has a particular interest in the power of search insights to inform IA, UX strategies, content and personalisation strategies, as well as upskilling teams to manage own their SEO activities with confidence.

Jeremy Cabral

COO, Finder |

Jeremy is part of the founding team and the COO of Finder. Having successfully grown into Australia's largest comparison website, Finder is now expanding globally with the goal of becoming the world's largest comparison platform. Together with his incredible team of talented digital marketing professionals Jeremy have helped improve financial literacy in Australia and assisted millions of people in Australia to make better informed decisions.


Derek Brown


Derek is the senior manager overseeing the digital marketing function for Monash University (largest University in Australia, ranked 58th QS world rankings, with 70,000+ student enrolments across 5 locations in Australia, Malaysia, Italy, India, and China). With more than 20 years experience in communications, digital marketing, web development and optimisation, he works to empower business areas across the university to optimise their web and digital marketing strategies. His ultimate goal is to use data insights to provide a seamless and inspiring experience for the university's key audiences.



Arnoldo has been working in retail with IKEA Global for almost 6 years. Prior to IKEA, he has worked in a variety of industries such as hospitality, online gaming, and IT Security. Since the beginning of 2000, he’s focused on digital marketing with a high focus on Multilingual Search Engine Optimisation.

Miki Clarke

Senior Manager, Digital Media, Allianz Australia |

Miki is heading up Allianz’s Digital Media team and managing investment across digital / performance based channels. Previously spent 6.5 years at MEC Australia (now known as Wavemaker) heading up their SEO and CRO team and prior to that the Performance team, responsible for both paid and organic search and paid social.


Traffic Manager & Digital Marketing Leader, Decathlon Australia |

Martin have worked in the digital world for the last 6 years. He is a ''T-shaped'' digital marketer, with expertise in SEO, Search Engine Advertising, email marketing, and social marketing. His main goal is to help businesses achieve their goals using digital tools. In 2018, Martin joined Decathlon as a digital marketing leader. Since then they work hard to increase brand awareness and become the reference for sports in Australia. 

Adrian Di Francesco

Marketing Manager, LEGO |

Adrian has worked as a marketing manager for LEGO® since 2018, where he drives digital marketing for The LEGO® Group across the Australia and New Zealand markets. Adrian is responsible for leading the local strategy, development and day-to-day running of LEGO® Life - the creative, social and safe digital experience for LEGO® kids. In addition to this, he leads social, content and digital strategy at LEGO®. Adrian has more than 8 years’ experience in digital marketing and ecommerce, with a passion for delivering data led campaigns and amazing content in the right channels.


Consumer Engagement Manager, Canon Australia (Search, Social & Email) |

Gustavo is a passionate digital marketing professional with strong experience in the travel and consumer electronics space. He is currently working at Canon Australia where he oversees the Search, Social and Email channels. Gus is also quite interested in Content Marketing and Digital Analytics and its usage for the development of successful strategies.

Navah Hopkins

Services Innovation Strategist, WordStream |

Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients, she shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.

Phil Leahy

Founder & Managing Director, Retail Global |

Phil has a deep passion for creating connections. That’s why he ended up founding two major annual conferences for digital retailers on opposite sides of the world—Australia’s Retail Global and the United States’ Retail Global conference. Hosting conferences allows him to bring creative minds from around the world together to share their stories.

As the Founder and Managing Director of Retail Global, he hears 100+ speakers each year and loves finding people who can convey critical information to our industry in powerful ways that inspire audiences. Phil also spends significant time working with leaders in the retail world—helping them identify the big and small trends that will make the biggest impact.

Judith Lewis


Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.



Carl is heading up the global data and analytics team at Essity that brought you brands like Tork, Libero, Zewa and many others. He has over 10 years of professional experience in digital marketing and analytics, both working as a consultant and at multinational enterprises. He is passionate about optimizing online marketing investments and turning complex problems in to simple solutions.

Vivienne Kelly

Editor, Mumbrella |

Kelly is currently managing editor of Mumbrella's real estate and property investment brands. In her current role, Kelly oversees four brands: Real Estate Business; Smart Property Investment; Which Investment Property and Residential Property Manager. Kelly began her career as a junior reporter with one of Momentum Media’s mortgage brands, The Adviser, rising to features editor, before becoming editor of Smart Property Investment and Which Investment Property, and then managing editor of the company’s real estate and property investment brands.

Leonardo Saroni

Senior Manager, Advertising Technology, |

Leonardo Saroni is an experienced digital marketer with 10 years’ background of heading up multiple digital marketing and product development teams for He has also been leading the global SEO team, which contributed to the success of the third biggest e-commerce worldwide.



Angelos is currently the Senior SEO Specialist for Envato, the world's largest digital assets marketplace. With more than 10 years of SEO experience, Angelos is focusing on the technical as well as the on-page aspects of the SEO strategy for tens of millions of pages. Before Envato, Angelos was the Head of SEO in numerous start-up agencies working across a number of industries worldwide. 

Erez Saf

CEO, CRiskCo |

Erez Saf, Founder & CEO of CRiskCo, is managing a global team with offices in Australia, the United States, and Israel. Erez is an active leader in product development and artificial intelligence modeling in financial markets. Erez has actively participated in top entrepreneurship programs including Plug and Play, the Queensland Government’s Hot DesQ initiative, NatWest FinTech Accelerator and ICBA’s (Independent Community Bankers of America) ThinkTech Accelerator. Before launching CRiskCo, Erez was the CIO for, and the CTO at Todan Information Technologies, following R&D roles at SAP. Erez holds a BSc in Computer science and Bioinformatics, and MBA with honors from Tel Aviv University.


Holly Tattersall

Women in Digital, Founder & CEO |

Women in Digital was created in 2014 whilst founder Holly Tattersall was working in Digital Recruitment and noticed the lack of female role models and leaders in the industry. The organisation began as a Mentoring Program that would connect high potential talent with Women at the height of their career looking to support the next generation of Digital Leaders. Since then, it evolved the Mentoring Program to facilitate self service Mentor selection, and added a range of events and services for Women in the industry.

Purna Virji

Senior Manager, Global Engagement, Microsoft |

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter.

Mark Woods

Head of Digital Analytics & MarTech Platforms, Dulux |

Mark studied Business Marketing and Engineering at RMIT and proceeded to work in the energy retailing sector using data and analytics to drive customer satisfaction and retention. With a keen interest in all things Digital, he moved into the start-up sector working with a number innovative brands in their formative days. Passionate about Digital and data driven marketing and platforms, Mark now helps MNC's transform their business to the leading digital MarTech platforms and ecosystems.