CAMPAIGN / SECTOR CATEGORIES
SEMrush AU Search Awards celebrate the achievements of online marketing professionals in the Australian market. We love the crazy mix of experiments, creativity and data that the online space brings. The categories below are designed to cover majority of channels and industries, as we understand the best practices and metrics of success are different.
Each successful campaign should have elements that show; clearly defined objectives, innovative creative solutions, thought-through and well-executed implementation, clear ROI and measurable results.
Please see the following descriptions for more information on each category.
Online Presence Breakthrough
We see a lot of traffic graphs in SEMrush that have sudden increase and stays on that level, never returning to previous numbers. Same can be tracked in traffic analytics and social media presence. Maybe it wasn't one campaign, but a sequence of small actions that finally brought results. Let us know how your team has achieved this sudden increase in online presence. Graphs proving this growth are essential in this submission.
Best B2B Campaign
Judges are to looking to award the very best business to business campaign, this can be either an ongoing or one-off campaign. Entries can either relate to a specific business sector or the wider business community. Judges are looking for entries where the strategy has had a significant effect and contribution to the brand / product / service objectives.
Best B2C Campaign
Judges are to looking to award the very best business to consumer campaign, this can be either an ongoing or one-off campaign. Entries can either relate to a specific business sector or the wider business community. Judges are looking for entries where the strategy has had a significant effect and contribution to the brand / product / service objectives.
Best SEO Campaign
Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.
Best Local Campaign
Once user types in location in search, it all changes and the results are totally different. Have you excelled in driving growth, visibility, traffic and revenue numbers by optimising for local search? Then this category is for you.
Best Advertising Campaign
Tell us how you have tweaked your targeting, ad copy, keywords or anything else in your advertising efforts! The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC. Being the most efficient in ad spend on Australian market is definitely an impressive line to add to your profile.
Best Content Marketing Campaign
The best and most relevant content that would answer their questions is what users eventually look for in search. Judges will be looking at top performing content examples which significantly improved search visibility of the brand. This award is not only for SEO. If you have built a killer landing page and it converts, why no submit it as a content marketing campaign. Content is not only built for organic search.
Best Low Budget Campaign
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The PPC and SEO campaigns that have achieved something special on a monthly budget of $500 AUD or less in fees.
Best Integrated Campaign
Search should be an integral part of your marketing strategy. If your SEO and PPC teams don't co-operate, or content and social media teams have no idea what campaigns are being pushed for search, you're missing out. Although integrated campaigns are insanely tough to run, there are definitely companies/agencies who excel in executing them. Sounds like you? Tell us about how you have combined various marketing channels in one outstanding campaign.
Highest Website Visitor Growth
Day by day you’re working on improving your website, communications and all traffic drivers. This category rewards the best results in increasing visitor growth. Screenshots from Google Analytics or a third party tool are required to prove the numbers.
Best Influencer Outreach Campaign
Have you successfully grown your audience with the help of influencers? Judges will be looking for an impressive outreach campaign with clear objectives, that is well researched with creative implementation and delivery and that achieved exceptional results to generate awareness and / or links.
Best PR Campaign
Working with media buzz can be really rewarding and now PR has an impact in overall online visibility of the brand. If you're proud of the splash you created with your external communications, apply for this category.
Best Use of Data in a Search Campaign
At SEMrush, we love data and we help thousands marketers daily with latest and most relevant numbers for their industries. So this category was a must! Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.
Judges will be looking for the most resonant and engaging content creators working on the corporate and industry blogs.
Inspire us with the way you work on compelling content to be delivered to the right audience. This category welcomes best e-newsletters practices that affect business results. It can be one creative newsletter or an automated funnel that converts.
Best Online Marketing Campaign - Healthcare
Best Online Marketing Campaign - Finance
Best Online Marketing Campaign - Retail
Best Online Marketing Campaign - Travel
Best Online Marketing Campaign - Legal Services
Best Online Marketing Campaign - Education
Best Marketing Agency
Recognition of best peforming marketing agency that consistently delivers outstanding results to clients. Tell us about the campaigns that you've done, your team, pofitability and culture. We'd ask you to submit one of the cases in the campaign categories to see your work in action. All entries are confidential and any numbers you share with the Awards organisers will stay within the judging committee. Please keep in mind that you need to submit to at least one campaign category to apply for the team award. Judges need to see a thorough execution of at least on of the campaigns.
Best In-House Team
Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in SEO and / or PPC for their brand.
Best Marketing Community
This category acknowledges the strong commitment to the industry, which reflects in educating the new comers, helping to grow the experts and being the real support hub for the pros. It is free so go ahead and nominate your favourite community! Let the judges know which community contributes most to the marketing in Australia.
There is no charge to enter this category however the judging panel reserve the right to put forward additional candidates.
Young Search Professional of the Year
Who are the search stars of the future? We want to find the search professionals under 30 (on 12.11.2019) working in the Australian search industry who are achieving great results and leading the industry at a young age.
There is no charge to nominate people in this category however the judging panel reserve the right to put forward additional candidates.