2018 Shortlist

BEST USE OF SEARCH – ECOMMERCE

Bohemia Group & Best&Less – Diversity in Search

I Still Call Australia Home – AU Gifts Ecommerce Campaign

Impressive Digital X Billy J Boutique: Dress for Success

Living Online

Overdose Digital & Adore Beauty – Breaking the Boundaries of Ecommerce SEO

StudioHawk & Lifespan Kids – Jumping to the Top

Whitehat Agency – Happy Way – Protein Powder Marketing Campaign

Yellow Octopus – ‘Not Safe For Work’

 

BEST USE OF SEARCH – FINANCE

American Express & CX Lavender – Project Gaudi New Zealand

Croud & Credit Savvy – How a savvy strategy doubled monthly sign-ups

DataCraft Digital & health.com.au – PPC Campaign

Optimising & Mortgage Broker Melbourne – High Quality Link Acquisition

RateCity & Prosperity Media – SEO Growth in a Competitive Market!

Resolution Media & ANZ – Your Money, Your Way SEO Campaign

Web Profits & FIIG Securities – An Underdog Story

 

BEST USE OF SEARCH – NON-COMMERCIAL SECTOR

PN Digital – ABBTF ‘Education on Becoming a Bricklayer’

World Vision Australia – Holy Grail Of Search – Child Sponsorship Search Campaign

 

BEST LOW BUDGET CAMPAIGN

DataCraft Digital – Payless Promotions SEO Campaign

Go Broad & Go hard – Ice Jewellery Long-Tailed SEO Campaign

PN Digital – Peninsula Hot Springs ‘Deals and Discounts’ campaign

Pullman Adelaidea’s ”Mum and Me” Campaign

Rocket Agency & Jamesons – Local SEO and Content Amplification

Webfirm – Social Campaign

StudioHawk & LearnMate – Lessons in SEO

Yellow Octopus – ‘Not Safe For Work’

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Impressive Digital X GT Works Loaded Results

Pullman Adelaidea’s ”Mum and Me” Campaign

 

BEST USE OF DATA IN A SEARCH CAMPAIGN

30acres & Interiors Online – Best Use of Data in a Search Campaign

Alpha Digital – Matt Blatt SEO & SEM campaign

In Marketing We Trust & Verisure – Search Awards Data Campaign

iProspect Brisbane & National Storage – Automated Occupancy Supply & Demand Optimisation

Jayride – Profitability at scale

One Egg & LegalVision use ML to drive leads in an ultra-competitive niche

Pullman Adelaidea’s ”Mum and Me” Campaign

Rocket Agency & Luna Park Sydney – Winterfest 2018

 

BEST INTEGRATED CAMPAIGN

Arrow Digital & The Packaging People – One of Everything Please

Dentsu Aegis & EnergyAustralia – Anytime Saver Campaign

FULLER – Maxima – I love Mondays Campaign

Impressive Digital X Billy J Boutique – Victory in Style

Salmat and JAX Tyres – working together to improve online shopping experiences

SearchTribe & InStitchu – A modern fit for a traditional industry

Web Profits & Aussie Broadband – Say No To The 6pm Slowdown

Yellow Octopus – ‘The Living Room’ Campaign

 

BEST B2B CAMPAIGN

Digital Rhinos / Instaclustr – ‘Always on Campaign’

Digital Rhinos / Practera – ‘Effective Experiential learning’

Digital Squad – “The Lead Agency SEO” Campaign

Reprise and Deputy – Data-driven SEO Strategy and Agile implementation

StudioHawk & Lisa Ellis Gardens – From a Tree to a Forest

Web Profits & Wideband – Enterprise Connectivity The Wideband B2B Campaign

 

BEST B2C CAMPAIGN

Baby Village & Yoghurt Digital – SEO Campaign

Dentsu Aegis & EnergyAustralia – Anytime Saver Campaign

Pullman Adelaidea’s ”Mum and Me” Campaign

Rocket Agency & Luna Park Sydney – Winterfest 2018

Rocket Agency & Plus Fitness – Get back into fitness with digital

Web Profits & Aussie Broadband – Say No To The 6pm Slowdown

Yellow Octopus – ‘Olli The Octopus Breaks Out’

 

BEST LOCAL CAMPAIGN

$40000 project to Dominate Nationwide Local Search – gotocourt.com.au

Living Online – Best Local Campaign

Local Web Experts & Australian Skin Clinics – Laser Skin Clinics Local Campaign

Localsearch & Oscar Oscar Hair Salons – Local Campaign

Optimising & Cycles Galleria – Focused Local SEO Strategy

Pullman Adelaidea’s ”Mum and Me” Campaign

StudioHawk & Jackson Motor Company – When Rubber Meets the Road

Web Profits & Platinum Electricians – Keeping Current A Local Electrician Campaign

 

BEST SEO CAMPAIGN

 

American Express & CX Lavender.  Project Gaudi New Zealand.

Baby Village & Yoghurt Digital – SEO Campaign

Contiki x twentysix – Improving indexation architecture and global targeting to facilitate growth

Croud and Michael Page – Delivering a 154% uplift in organic traffic

Go Broad & Go Hard – Ice Jewellery Long-Tailed SEO Campaign

Interiors Online & SOS SEO!

Orange Line & Avvo – Enterprise SEO Transformation

Overdose Digital & Adore Beauty – Breaking the Boundaries of Ecommerce SEO

Yellow Octopus – ‘Not Safe For Work’

 

BEST ADVERTISING CAMPAIGN

DigitalMaas – Best Advertising Campaign

In Marketing We Trust & Globus – Search Awards Adwords Campaign

In Marketing We Trust & Point Hacks – Search Awards Facebook Campaign

Rocket Agency & Luna Park Sydney – Winterfest 2018

Salmat and Alinta Energy – using paid search to defend and grow Alinta Energya’s market share in Australia

The Wired Agency & Pizza Hut – Paid Search Mission Digital

 

BEST CONTENT MARKETING CAMPAIGN

How Criminal Is Your Name Real data translated into viral sensation.

iProspect Brisbane & National Storage – The Store-y

LegalVision Article Day Marketing Strategy

Overdose Digital & Adore Beauty – Ecommerce Content Marketing Delivers Results

PN Digital – ABBTF ‘Education on Becoming a Bricklayer’

Pullman Adelaidea’s ”Mum and Me” Campaign

Web Profits & Bellamy’s Organic – Bellamy’s Firsts

Yellow Octopus – ‘Not Safe For Work’

 

YOUNG SEARCH PROFESSIONAL OF THE YEAR

Brodie Clark, Senior SEO Specialist, Optimising

Juan Blas Gomez, Digital Strategist, iProspect Australia

James Hanley, SEO Account Director, Resolution Media

Dejan Mladenovski, SEO Specialist, Prosperity Media

Sachin Rajah, Rocket Agency

Nik Ranger, SEO Specialist, Webfirm

Harry Sanders, Director, StudioHawk

Andres Vargas, Founder & CEO, Swiftleads.

 

BEST IN-HOUSE TEAM

Businessary Marketing

Ice Jewellery

 

BEST AGENCY

King Kong

Living Online

Online Marketing Gurus

Prosperity Media

Reprise

StudioHawk

White Light Digital Marketing

Whitehat Agency

 

BEST CONTENT MARKETING TEAM

Croud

iProspect Brisbane – National Storage Team

LegalVision

 

SEMrush SEARCH PERSONALITY

Aaron Agius

Allistair Lattimore

Jason Mun

Jim Munro

James Norquay

Kate Toon

 

ONLINE PRESENCE BREAKTHROUGH

$40000 project to Dominate Nationwide Online Presence – gotocourt.com.au

Baby Village & Yoghurt Digital – SEO Campaign

Interiors Online & SOS SEO!

Jayride Group Ltd – Geospatial SEO

Prosperity Media & Spacer – The Leading Marketplace for Space SEO Campaign

Pullman Adelaidea’s “Mum and Me” Campaign

Orange Line & Avvo – Enterprise SEO Transformation

The Township & Clarins – Online Presence Breakthrough

Yellow Octopus – ‘Olli The Octopus Breaks Out’

12 December 2023

Awards Ceremony